As a stretch assignment for our small but mighty Creative Services team, our marketing partners challenged us to demonstrate our capabilities by competing against concepts from their agency partner. I led our dedicated Americas designer and writer, contributing both creative direction and hands-on art direction while helping the team explore a range of ideas.

I designed the four concepts shown here, with Balance emerging as a last-minute idea that quickly became a favorite during our presentation. It advanced to stakeholder review and was ultimately selected over the agency’s work. Beyond the win itself, the project demonstrated the strategic thinking, creative range, and execution our internal team could bring to the table.

The Balance campaign is now live across primarily digital and social channels, and I’m looking forward to seeing how it performs.