The Global Impact Report is one of Copeland’s most visible corporate communications, bringing together the data, insights, and progress of a global industry leader.

For this year’s edition, I partnered closely with the Brand team to thoughtfully push the boundaries of Copeland’s visual identity while staying true to its core standards. A key evolution was reimagining the angular motif inspired by the “A” in the Copeland logo, introducing photographic cutouts that interact with the shape in a fresh, more purposeful way. Applied selectively to the cover and section openers, the treatment creates a distinctive visual signature without overwhelming the content.

The result was more than a refreshed report. It helped evolve Copeland’s broader visual language, with design elements from the publication carrying forward into marketing communications across the company.